Hey, I’m Joanna.

I help small businesses grow through thoughtful, strategic marketing that’s built to actually move your business forward.

With nearly two decades of experience leading marketing initiatives across digital, brand, and performance channels, I bring both big-picture strategy and hands-on execution. I’ve worked across complex organizations and fast-moving environments, delivering campaigns from concept through launch with clarity and intention.

I hold an MBA focused on sustainability and disruptive technology, which shapes how I approach modern marketing, grounded in strategy, adaptable to change, and always focused on impact.

As a proud second-generation Latina, born and raised in Southern California to Mexican parents, MAPA was built with a purpose—to support and uplift small businesses in communities that are often overlooked but full of potential.

What makes MAPA different is simple. You’re not just hiring a service, you’re gaining a partner. I collaborate with you, bring in the right experts when needed, and build solutions that align with your goals, budget, and vision.

Let’s Work Together
Let’s Work Together

My Approach

I start every project by working closely with my clients to truly understand their goals, challenges, and vision. This is a collaborative process, built on open communication, iteration, and feedback, so we’re aligned at every step and making decisions together, not in silos.

Collaborate & Co-Create

No two projects are the same, which is why I don’t believe in a one-size-fits-all approach. I tap into my trusted network of creatives, strategists, and specialists to build the right team for your specific needs. I handle the sourcing, vetting, and coordination, bringing together experienced partners who can bring your vision to life efficiently and effectively.

Curate the Right Team

I’m intentional about balancing quality, experience, and cost. My role is to source the right expertise at the right price, ensuring your budget is respected without compromising results. Every recommendation is made with value in mind—so you get solutions that are strategic, scalable, and worth the investment.

Deliver Smart, Budget-Conscious Solutions

  • 16+ Years of Marketing Leadership

    Experience spanning go-to-market planning, performance marketing, brand strategy, and marketing operations across complex organizations.

  • 250+ Marketing Initiatives Delivered

    250+ Marketing Initiatives Delivered

    Digital, paid media, pHands-on experience leading digital, paid media, print, SEO, and integrated campaigns from concept through delivery.rint, and SEO

  • Trusted Collaborative Network

    A vetted group of designers, developers, copywriters, photographers, and videographers I’ve partnered with over time to scale work efficiently and with intention.

FAQ’s

  • At MAPA, I offer practical, affordable marketing support designed specifically for small businesses. That can include everything from simple websites and social media setup to print materials, direct mail, and foundational marketing strategies.

    Whether you’re just getting started or need help leveling up, I focus on building what you actually need to show up, get noticed, and grow.

  • Every business is different, so I don’t take a one-size-fits-all approach to pricing.

    Most projects are offered at a flat rate based on the scope of work. My goal is to work with you to understand what you need and build something that fits your business and your budget, without overcomplicating things or upselling you on services you don’t need.

    Think of me as your marketing partner, helping you invest where it matters most.

  • Not all marketing support is created equal, and that’s okay. The most important thing is finding someone who understands your business, your audience, and your goals.

    Before hiring a vendor, you should feel confident that they:

    • Take the time to understand your business.

    • Offer solutions that fit your budget (not just their packages).

    • Communicate clearly and keep things simple.

    • Focus on results, not just deliverables

    At MAPA, the goal isn’t just to “do marketing,” it’s to help you grow in a way that feels manageable, strategic, and aligned with where you are in your journey.

Let’s connect! Send me a message