MAPA—short for Marketing and Performance Ally—is a boutique marketing consultancy based in Orange County, California, built to support small businesses with smart, strategic, and culturally relevant marketing.
Founded by a first-generation American Latina entrepreneur, MAPA was created to bridge a gap often felt by Black and Brown business owners: access to high-quality marketing guidance without the big-agency price tag or intimidation factor.
With nearly two decades of experience spanning direct-to-consumer marketing, business development, and brand strategy, MAPA brings big-brand thinking to small and growing businesses. Our work has been informed by experience supporting national brands across retail, entertainment, healthcare, and service-based industries—insight that now fuels practical, results-driven solutions for entrepreneurs.
But MAPA is more than marketing tactics.
About us
Our name reflects our purpose. Just like a map helps guide travelers forward, MAPA exists to help business owners find clarity, direction, and momentum. We don’t believe in one-size-fits-all strategies. Instead, we partner closely with our clients to understand their goals, challenges, and communities—then build marketing solutions that actually make sense for where they are.
MAPA works with a trusted network of designers, copywriters, and creative partners, allowing us to scale support while staying personal, flexible, and hands-on.
As a Latina-owned small business, we understand the realities of building something from the ground up. That lived experience shapes how we show up for our clients—with honesty, transparency, and a genuine desire to see them win.
At MAPA, you’re not just hiring a marketing service. You’re gaining an ally.